To launch the European cash back app, Shopmium, to the US, I worked with their marketing team to create digital ads with a “provocative” feel — we just wanted to turn heads and make people snap that QR code to learn more.

We kept them simple with a focus on the copy and the code — here are three that we ran with.

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DIGITAL ADS: Shopmium Good Money/Bad Money

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VIDEOS: Shopmium commercial series