Customizable newsletters for commercial printers

This project was so much fun! Firespring Printing & Marketing Agency offered a solution to commercial printers that allowed them to show off their printing called MarketPresence (which won several awards from the AMA). With MarketPresence, printers could purchase monthly newsletters and direct mail, already designed and written, that they could then customize with their own company name, brand and contact info. Then all they had to do was print and send, and voila—their beautiful print job showed up in thousands of customers’ mailboxes. My job was to write four different types of newsletters each month that the printers could choose from, focusing on topics related to marketing, technology, innovative products, and new trends. Click on the images to see samples of the newsletters and what I’d describe as the style of writing I feel most comfortable with—conversational, witty, engaging, sometimes quippy, and mostly fun.