Throughout my career, I’ve written literally thousands of emails for several brands and businesses—I love writing them because they involve equal parts creativity, conversation and clarity. Emails like the ones featured below require both copywriting and UX writing expertise—which is why I have so much fun with them.

If you make an email too boring, people won’t engage. Too stuffy or long, and readers don’t have the patience. Too confusing? “Delete.” Click on the images below to see the full emails—one for Coupons.com, and the other for Shopmium.