Firespring is a Certified B Corp that offers several types of marketing, advertising and website development services. They have a large number of nonprofit clients who use their website solution, and they wanted to cross-sell their printing services by promoting their ability to customize printed pieces with variable data printing.

We created a Valentine’s Day campaign that included a direct mail piece personalized for each organization—which also came with tear-off Valentines they could give to coworkers and friends (think school-type Valentines, but for work). This omnichannel campaign also included several email and digital touchpoints. You can view the campaign playbook to see more of my writing.